A clear brand voice in waterproofing.
For construction chemicals brand DryFix, we designed the bucket packaging, moodboard and color system, a magazine ad and social media campaigns in one shared language; with a monthly Instagram feed plan, we kept the brand in the same tone on site and on screen.
AI-assisted presentation visual
Legible on the job site and on the shelf.
We carried DryFix’s blue-and-white contrast from packaging to campaigns with the same strength: a system that reads just as clearly from a distance on the buckets as it does at small sizes in ads.
On the packaging, we built a hierarchy that conveys the product name and area of use at a glance; in the campaigns, we spoke to tradespeople and applicators with clear messages like “No way in for water!”
Packaging and system
Bucket packaging, moodboard and color system.
Campaigns and social media
A magazine ad, social media campaign visuals and a monthly Instagram feed plan.
What did we create for this project?
- Bucket packaging designs
- Color system and moodboard
- Magazine ad
- Social media campaigns
- Monthly Instagram feed plan
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