A 1,200-product language for Danish shelves.
For Danish food wholesaler Megafood and its brands KILIC, ibo, Guldstød and Dadu, we built an integrated brand system spanning packaging and catalogs, truck wraps, in-store materials and social media.
Hundreds of products, one family.
Megafood’s range runs from sunflower seeds to pulses, from spices to flour and ice cream. Our goal was to turn that breadth into strength on the shelf rather than clutter: every product keeps its own character while saying, at first glance, that it belongs to the KILIC family.
We brought product information in Danish, English, German and French into a single design layout, and by preparing the 1,200-product catalog and mockups of 500 products, we gave the sales team an exact preview of the shelf.
Packaging designed for the shelf
In the seed series, every flavor got its own color; for the pulses, spices and organic nuts series, we built a clean, windowed system that lets the product itself show.
1,200-product catalog, 500 product mockups
We turned the product range into a catalog that the sales team and customers can use just as quickly. By preparing mockups of 500 products one by one, we presented each product exactly as it looks on the shelf.
Kılıç Køkken: spice series and product visuals
Every pack in the spice series belongs to the same family; in product photography, we turn raw shots into product visuals that sell on the shelf.
Product films and Reels
AI-assisted product films, recipe videos and campaign content for the audience in Denmark.
What did we create for this project?
- KILIC, ibo, Guldstød and Dadu packaging
- Kılıç Køkken spice series
- 1,200-product catalog
- 500 product mockups
- Kılıç Køkken logo
- Vezir logo and corporate identity
- Truck wrap
- Wobblers and in-store materials
- Ad visuals and wall prints
- AI-assisted product films
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