From coffee to Turkish delight, from in-store screens to packaging.
For Tuğba Kuruyemiş, we produce the Mirvari Kahvesi and Antep Rüyası packaging, videos for the storefront and checkout LED screens, content for the vertical screens at the store entrance, and the brand’s social media visuals.
Every screen in its own format; every product with its own story.
The LED screen in front of the store is the brand’s most-watched channel. We build content one by one for the very different aspect ratios of the storefront, checkout, digital totem and entrance screens.
On the packaging, we put the product’s story first: for Mirvari Kahvesi, we brought the atmosphere of Ottoman coffeehouses, and for Antep Rüyası, the green of pistachio, to the most visible spot on the shelf.
Mirvari Kahvesi and Antep Rüyası
Mirvari Kahvesi packaging and promotional visuals inspired by the Ottoman coffeehouse; the Antep Rüyası baklava box with Antep pistachios.
Antep Rüyası and Mirvari KahvesiStore entrance: vertical screens
Weekly campaign and product content for the vertical screens at the store entrance.
Product visuals and social media
Visuals that bring out each product’s texture, from Turkish delight to chocolate; campaign, special-day and brand-story content.
Reels and short videos
Short videos we produced for social media.
What did we create for this project?
- Mirvari Kahvesi packaging
- Antep Rüyası box
- Storefront LED screen videos
- Checkout and digital totem screen content
- Store entrance vertical screens
- Product visuals
- Social media designs
- Reels
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