TwinkleBallet
A brand for little stars.
For ballet brand TwinkleBallet, we designed a soft-lined logo, a star mascot named Nova and a pastel color system.
AI-assisted presentation visual
Gentle, joyful, shining.
Ballet takes discipline, but joy has to come first. In the logo, we combined a soft, flowing typeface with a star shape; Nova the mascot became the face of the brand that speaks to its little stars.
Pastel pink, lavender and golden yellow carry the same warmth across every application, from posters to uniforms.
01
Logo and mascot
A flowing logo and Nova, the star mascot.
02
Color system
Pastel color palette and usage ratios.
Deliverables
What did we create for this project?
- Logo design
- Mascot design
- Color system
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