A new shelf language for a taste dating back to 1875.
For Tatlan, which has been making halva and tahini at the foot of Kazdağı since 1875, we designed the brand’s present-day face, from Troya Dream boxes to squeezable tahini packaging and from the website to AI-assisted product films.
What does tradition look like on the shelf?
Tatlan’s greatest strength is a history of more than 150 years. In the packaging, we preserved that heritage while building a system that looks modern and appetizing on the shelf and makes each series easy to tell apart.
In the Troya Dream tahini halva series, each filling stands out with its own color; on the squeezable tahini and sauce packaging, visuals of the product in use take center stage.
Troya Dream
Boxes and print-ready die-line files for the strawberry, cocoa and pistachio tahini halva series.
The flow of tahini: AI-assisted product visuals
Product visuals that faithfully preserve the tahini jar’s label and texture, showing tahini pouring from a spoon, candied pumpkin dessert and moments at the table.
Halva boxes and hazelnut spread
No-added-sugar, black elderberry and Antep pistachio Life Series halva boxes; a 9-compartment gourmet halva box and a cocoa hazelnut spread tub.
Website
A corporate website that brings the product families, holiday halva and online shopping together under one roof.
Product films
Short product films made with AI-assisted production.
What did we create for this project?
- Troya Dream box designs
- Life Series halva boxes
- 9-compartment gourmet halva box
- Hazelnut spread tub
- Summer halva labels
- Die-lines and print files
- Squeezable tahini and sauce packaging
- Corporate website
- AI-assisted product visuals and films
- “In the press” social media series
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