What does a monthly content plan look like in the feed?
Monthly Instagram feed plans we created for 14 brands, from opticians to dental clinics, from pizza to real estate: each month’s tone, rhythm and campaign calendar are planned on a single screen.




















































A feed reads like a magazine cover.
When a follower lands on a profile, they take in the first nine posts at a glance. That’s why we design the plan as a whole, not post by post: color rhythm, the balance of text and image, and campaign days are all set in advance.
Each phone above shows one brand’s monthly plan; scroll to explore.
What did we create for this project?
- Monthly content calendar
- Post and story designs
- Captions and hashtag sets
- Campaign day planning
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