A legend begins in Çandarlı.
We designed the corporate identity for real estate brand Nexus Premium, along with the logos, sales catalogs and outdoor campaign for Aretha Signature and Aretha Life, the two phases of the Aretha residential project in Çandarlı.
The brand first, then the homes.
For Nexus Premium’s identity, we built a corporate language that inspires trust, with a geometric X symbol and a clean logotype. In black and gray tones, the same clarity carries across every surface, from business cards to the building facade.
For Aretha, we brought together the sea, the light and an ancient texture. For the ultra-premium Signature phase and the Life phase, built around everyday living, we created two logos with distinct characters, sales catalogs presenting the villas and floor plans, and a Kuleboard campaign across the city.
Nexus Premium corporate identity
Geometric X symbol, logotype and color system; corporate applications from building signage to business cards, from stationery to textiles.
Aretha Signature and Aretha Life
Two logos with distinct characters for the project’s two phases: the ultra-premium Signature and Life, built around everyday living.
Sales catalogs
Sales catalogs presenting the villas, sea views, interiors and floor plans; every page a promise of a way of life.
What did we create for this project?
- Nexus Premium logo and corporate identity
- Building signage and corporate materials
- Aretha Signature and Aretha Life logos
- Sales catalogs
- Floor plan pages
- Kuleboard campaign
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